Why Microsoft KILLED Hotmail: The #1 Reason it FAILED
Hotmail was once the world’s #1 email service. But now it is pushing up daisies in silicon heaven. So what the heck happened?
Microsoft officially terminated Hotmail WAY back in 2013.
The email service, once the world’s most popular, had a spectacular fall from grace following the rise of a new, fresher form of mass-email.
And that email service was, of course, Gmail.
Outlook is The NEW Hotmail
Microsoft has switched its every-man email service from Hotmail over to Outlook, a process that took a while but eventually turned out rather successful.
Microsoft now has over 400 million active Outlook users, and it netted 60 million in the first six months of the transition.
Microsoft auto-updated all of its Hotmail accounts during this period, some 350 million, and has managed to add in an additional 50 million since 2013.
Not bad. Especially when you consider just how dominant Gmail is these days.
Why Gmail is So Popular
Simple, really: Android and Google services.
Google, for many people, is the web.
Regardless of whether you're discussing their telephone, their pursuit programming, their email, their cloud – A LOT of individuals do the majority of this only inside Google's biological community.
Android is the most prevalent versatile stage on the planet, and to run an Android telephone, well… you require a Google email.
See what they did there?
Gmail versus Hotmail
Past this, Google additionally manufactured an email benefit that really worked as well. Furthermore, this was critical.
Hotmail was never extraordinary. It didn't get much consideration, and like Microsoft and BlackBerry's cell phone working frameworks, it wasn't difficult for Google to think of something better.
Gmail is to Hotmail, what Android is to Windows Mobile – better, slicker, less demanding to utilize, more helpful.
Greatest Email Client of ALL?
Apple's iPhone email application, shockingly.
It is the most utilized email application on the planet (starting at 2017) with a 28% piece of the overall industry.
Gmail is in second with 26%, while Outlook lays in fifth with 6%, as per Litmus.
Viewpoint is Microsoft's Future
Viewpoint is developing and, because of cloud support and Skype, is one of the more valuable, comprehensive email customers around the present moment.
Apple's email, for example, is really terrible. I utilize an iPhone and I despise Apple's email customer – it is woefully awful.
Microsoft's endeavors at refining and enhancing the client experience of its email customer is unquestionably paying off.
Be that as it may, Gmail is as yet the world's #1 email customer. By a significant edge.
In 2017 alone, webmail open rates in Gmail were up 25%.
Likewise, webmail open rates in Outlook were around 4%.
Most Popular Outlook Versions
- Outlook 2016 – 38%
- Outlook 2010 – 23%
- Outlook 2013 – 21%
- Outlook 2007 – 10%
- Outlook 2000-2003 – 7%
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